How long should a Video Job Post be?


In the fast-evolving job market, staying ahead of trends is crucial for attracting top talent. This is especially true when appealing to Early Talent such as Gen Z. 

Traditional text-based job posts are increasingly being replaced by video job posts which are emerging as a dynamic and engaging recruitment tool. 

But how long should a video job post be to maximise impact? In this article, we’ll explore the optimal length for a video job post and why adopting this innovative approach can revolutionise your recruitment strategy.

The ideal length for Video Job Posts

A video job post needs to be long enough to convey all the necessary information but short enough to maintain viewer interest. The ideal length is between 45 seconds and 2 minutes.

This allows enough time to introduce the company, outline the job role, and highlight key benefits, whilst keeping the audience engaged.

Step-by-Step Guide to Creating an Effective Video Job Post

  • Start with a hook: Begin with something captivating — a fun fact about your company, an intriguing question, or an interesting visual.
  • Introduce the company: Briefly introduce the company, emphasising aspects that would appeal to Gen Z, like a modern workplace, innovative projects, or a vibrant company culture.
  • By all means, make mention of the key responsibilities of the role or qualifications needed,  but keep this very brief and instead refer candidates to the detailed job description for this information.
  • More importantly, explain why someone might love the job – for example, highlight unique benefits and opportunities for employee development and career progression
  • Finally, include a call to action: End with a clear call to action, directing viewers on how to apply or learn more.

Creating an appealing Video Job Post with an ideal length

Creating an ideal video job post requires consideration of its length to ensure it engages potential candidates. There are several reasons why the sweet spot is between 45 seconds and 2 minutes. 

Firstly, this provides employers with enough time to communicate why the company is a great place to work, the sort of person that would work well, why someone would love the job, and the benefits available. It’s long enough to be informative, allowing candidates to understand the essence of the role and the company’s culture and ethos, which is crucial in attracting the right applicants.

Secondly, this duration aligns well with the average attention span of a viewer, particularly in the fast-paced digital world where people are accustomed to concise and direct content, and to short Instagram stories, TikTok videos and YouTube shorts. 

Videos that are too lengthy risk losing the viewer’s interest, leading to a drop in engagement and, potentially, fewer applications. Even in a one-minute video, you can maintain a narrative that is engaging and dynamic without overwhelming the viewer with information. This length is also ideal for sharing across various platforms, such as social media and video platforms mentioned above where shorter content tends to perform better.

Lastly, this length is conducive to storytelling, which is a powerful tool in recruitment. In this short time, employers can craft a narrative that not only details the job but also tells a story about the company’s mission, values, and what it’s like to work there. 

This approach resonates particularly well with younger demographics, such as Gen Z and the TikTok generation, who seek employment opportunities that align with their personal values and offer a sense of purpose. A well-crafted video of this length can convey these aspects, making the job post more appealing and memorable.

Why switch to Video Job Posts?

  • Modern Image: Video content is more engaging and helps portray the company as being forward-thinking and tech-savvy.
  • Attracting Gen Z: This generation prefers dynamic and visual content. Videos are more likely to grab attention than traditional text-based ads.
  • Broader Reach: Videos are shareable thus reaching a wider audience.

The benefits of video in recruitment

  • Personal Touch: Videos convey a company’s culture and values more effectively.
  • Better Engagement: Videos are more likely to be watched and remembered than text posts.
  • Video job posts achieve higher Apply rates, often well above 50%

Introducing C-Me’s Video-First Hiring Solution

For small and medium companies in the UK looking to stand out in the crowded job market, C-Me offers a groundbreaking solution. C-Me’s video-first hiring platform is tailored to enhance the visibility and impact of your job posts. By switching to video job posts and leveraging C-Me’s video job board, companies can:

  • Showcase their brand through dynamic video content.
  • Attract young professionals seeking modern employers.
  • Streamline the recruitment process, making it faster and more efficient.

C-Me’s platform is not just for posting jobs; it’s about building a connection with potential employees and setting the stage for a future-focused workforce. In addition, C-Me is fully optimised for Google Jobs meaning your video job posts will rank higher on Google Jobs, ensuring greater visibility, and more applicants.

C-Me Video-First Hiring Solution

Embracing video job postings is a step toward modernising your recruitment strategy and appealing to the next generation of talent. The key is to keep videos concise, engaging, and reflective of the company’s ethos. 

For those ready to take hiring to the next level, C-Me’s video-first hiring solution offers the tools needed to make your job posts stand out. See our solution page or contact us to learn more and begin your journey towards a modern and more dynamic recruitment strategy.


How can I ensure my video job post is effective?

  • Focus on clarity, brevity, and engaging content. Make sure the video reflects your company’s culture and values.

Why is video content appealing to Gen Z?

  • Gen Z grew up with digital technology and social media, making them more inclined towards visual and dynamic content.

Can video job postings improve the quality of applicants?

  • Yes, they can attract more qualified candidates who resonate with your company’s vision and culture, as showcased in the video.
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