Early talent acquisition with video EVPs (Employee Value Propositions)


Early talent acquisition is crucial for organisations looking to build a strong future workforce in today’s competitive job market. One powerful tool that can help companies stand out and effectively communicate their Employer Value Proposition (EVP) to this demographic is video.

By leveraging the engaging and immersive nature of video content, organisations can deliver their EVP in a compelling and memorable way, increasing their chances of resonating with early talent.

Effective EVP for Early Talent Recruitment

Early talent, which typically refers to recent graduates, interns, and entry-level professionals, is a highly sought-after group in the job market. These individuals bring fresh perspectives, innovative ideas, and a willingness to learn and grow. However, they also have unique expectations and priorities when it comes to choosing an employer.

An effective EVP tailored to graduates and interns can make a significant difference in early talent recruitment and retention. It communicates the unique benefits, opportunities for growth, company culture, and values that your organisation offers, setting you apart from competitors and appealing to the aspirations of early talent.

The Power of Video in Delivering Your EVP

Video has become an increasingly powerful medium for content consumption, particularly among younger generations who have grown up in a digital age. Video job posting is an efficient tool for hiring early talent. By harnessing the power of video, organisations can present their EVP in a visually engaging and memorable way that resonates with early talent.

Engaging Storytelling

Video allows companies to craft compelling narratives that bring their EVPs to life. Through the use of visuals, interviews with current employees, and behind-the-scenes footage, organisations can showcase their work environment, company culture, and the real-life experiences of their employees. This authentic storytelling approach resonates with early talent, who value transparency and seek a genuine understanding of what it’s like to work for a company.

Emotional Connection

Video has the unique ability to evoke emotions and create lasting impressions. By incorporating elements such as music, visuals, and personal testimonials, organisations can tap into the emotional motivations of early talent. This emotional connection can foster a sense of belonging and alignment with the company’s values, making the EVP more impactful and memorable.

Accessibility and shareability

Video content is highly accessible and shareable across various platforms, including social media, career sites, and job boards. Thanks to this accessibility, organisations can reach early talent wherever they are, increasing the likelihood that potential candidates will see and share their EVP.

Personalisation and targeting

With the rise of data analytics and targeted advertising, organisations can tailor their video EVPs to specific segments of early talent. By understanding the preferences, interests, and career aspirations of different groups, companies can create personalised video content that resonates with their target audience, increasing the effectiveness of their EVP delivery.

Strategies for hiring early talent and effective video EVP delivery

To maximise your video EVP’s impact on early talent, consider the following strategies. They will assist you in improving your early talent identification and hiring.

Involve current employees

Leverage the authenticity and credibility of your current employees by featuring them in your video EVPs. Early talent values transparency and real-life examples, so hearing directly from those who have experienced your company’s culture and opportunities can be highly influential.

Showcase growth opportunities

Highlight the various career development programs, mentorship initiatives, and opportunities for upskilling and advancement within your organisation. The prospect of continuous learning and growth often motivates early talent, making your EVP more compelling when you emphasise these aspects.

Highlight company culture and values

Share insights into your company’s unique culture, values, and workplace environment. Early talent seeks to align themselves with organisations that resonate with their personal beliefs and aspirations, so showcasing these elements can help them envision themselves as part of your team.

Leverage social media and online platforms

Distribute your video EVPs via social media channels, career sites, and job boards frequented by young talent. Engage with them on these platforms, encourage sharing, and create opportunities for dialogue and interaction around your EVP.

Continuously iterate and measure

Regularly review and update your video EVPs to ensure they remain relevant and aligned with early talent’s evolving needs and preferences. Analyse metrics such as views, engagement, and conversion rates to identify areas for improvement and optimise your content strategy.

In summary, by embracing the power of video in delivering your employer value proposition, organisations can effectively capture the attention of early talent and communicate the unique benefits and opportunities they offer. This strategic approach not only enhances your employer brand but also increases your chances of attracting and retaining top talent, setting the foundation for a strong and sustainable workforce.

Early talent acquisition: what you need to know

Q1: What is early talent acquisition? A1: Early talent acquisition refers to the process of attracting, hiring, and retaining recent graduates, interns, apprentices and entry-level professionals who are in the early stages of their careers.

Q2: Why is an effective EVP important for early talent? A2: An effective EVP communicates the unique benefits, opportunities for growth, company culture, and values that your organisation offers, making it easier to attract and retain early talent.

Q3: How can video enhance an EVP’s delivery? A3: Video enhances EVP delivery by providing a visually engaging and memorable way to present your company’s values, culture, and opportunities, thereby resonating more effectively with early talent.

Q4: What strategies can improve the effectiveness of video EVPs? A4: Strategies include involving current employees, showcasing growth opportunities, highlighting company culture and values, leveraging social media, and continuously iterating and measuring the content.

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