Get an overview of this recent publication and see the key takeaways. Includes a link to the eBook.
What’s included
This eBook sets out to help you more easily attract and hire Gen Z job seekers, with a big focus on ‘attracting’. We hope to arm you with strategies that you can start using immediately.
The first five tips in this eBook will help you attract Gen Z talent. We emphasise using social media and video to get your job seen and heard, with recommendations on the type of content that will resonate with Gen Z job seekers.
There are two further tips on improving and streamlining your hiring process in a way that benefits both you as an employer and your candidates. These will help you reduce costs and improve the quality of hire.
The 7 key takeaways from this eBook are:
- Market your jobs on social media to reach more Gen Z candidates. You will also be getting in front of passive talent who aren’t actively looking but may like the sound of your job and decide to apply.
- Grab attention with job posts that look good, especially on mobile devices where most Gen Z job seekers are searching.
- Add personality, vibe and colour by converting your job post into a video job post. Get more exposure on social media and boost engagement with Gen Z. With 70% video watch rates, this is a great way for business owners and hiring managers to pitch their job directly to candidates.
- Address the interests and concerns of Gen Z when marketing your job. Involve current employees wherever possible. This is easily done in a video and will have a positive effect on your application rates.
- Ensure your job is listed on GoogleJobs. Google is the Goliath of search and it’s free. It’s essential that your jobs are included here if you want to attract Gen Z job seekers
- Gen Z is very comfortable with video and is happy to apply to your job via video. Using video interviews shows your brand to be tech-savvy and cutting edge whilst streamlining the hiring process for you too – it’s a win-win.
- Respond quickly to applicants whether you are inviting them to an interview or rejecting them. Gen Z doesn’t like to be ghosted, so avoid risking getting a bad reputation by doing this.